American Osteopathic Association

During an internship at the American Osteopathic Association, I designed content for the Marketing Department, including social media posts, conference logos, presentations, and company directories.

Above: Social Media Graphics
Using colorful event brand guidelines, I was asked to create social media posts to encourage osteopathic students to apply for a research scholarship.

Above: Webinar Template Redesign
The AOA was using a generic webinar template that was starting to become very repetitive on their pages. They wanted their graphics to be more eye-catching and recognizable. We worked to establish a color-coding system that signaled the category of webinar (i.e. green was used for business-related classes), and new images were used that corresponded to the class content. Made using Illustrator.

Above: Illustrations and Social Media Graphics
The American Osteopathic Association wanted to share graphics on their social media platforms that celebrated many kinds of motherly figures for Mother’s Day. I used colors from their company brand guidelines to create distinctive but harmonious graphics. In the busy environment of social media, I aimed for my graphics to be bold and colorful. I wanted the overall look to be simple so my illustrations would stand out, as the people they represent were what the AOA wanted to emphasize.